12x12 Market Basket More for Your Dollar Lager

Beers included: Market Basket More for Your Dollar Lager, or is it just Market Basket Lager?

Purchase date: 6 December 2025

Purchase price: $12.99

Initial impressions

As much as I respect the business Market Basket runs, we don't shop there for one simple reason. As Yogi Berra once said, "Nobody goes there, it's too crowded".

This skid was in a store five days after packaging.

If you do not live in New England, it is hard to explain the kind of following the grocery chain Market Basket has. With it's slogan "More for Your Dollar", Market Basket is known for it's low prices, how well the company takes care of its employees, and the terminally squabbling DeMoulas family that owns it all. The first two items lead to the store having as loyal of a following as any store I can think of. That loyalty extends to Market Basket's house brands as well. When More for Your Dollar Lager launched it was a bit of a sensation. I kind of wish I got my hands on some sooner.

With stores in New Hampshire in New Hampshire where beer is sold in grocery stores, and based in Massachusetts where the company is forced to operate five MB Spirits locations to sell beer and alcohol, having a store-label beer makes a lot of sense. Taking a que from Costco, Market Basket partnered with a respected craft brewery to produce and co-brand their store-brand beer: Zero Gravity Brewing. 

My closest MB Spirits location sold out of their first shipment of MB Lager in a day. I joked with a friend of mine who is a beer buyer for a smaller grocery chain that he needed his own store-brand beer. We also tossed around the idea that BM Lager was just Zero Gravity Green State Light in a private-label can.

Looks the part.

Canned on: 1 December 2025

Aroma: Grainy sweet, with a barley malt aroma about twice as intense as a perceived corny, sweet aroma. No hop aroma which isn't a fault in a light lager. Clean and crisp lager fermentation. 

Appearance: Yellow, brilliantly clear. Foamy white head with impressive retention for style. 

Flavor: Medium low white bread note, like I’d expect from a Pilsner malt, supporting creamy corn flavor as well. Hop flavor and bitterness is very low as is expected in the style. Fermentation is very clean  

Mouthfeel: Light body, moderate carbonation and quite creamy. Smooth and finishes a touch sweet. 

Overall: An exceptionally clean lager. I think the base malt sets this apart. It tastes like there is at least a portion of premium Pilsner malt in here. 

To put this beer to a stress test, I really want to put it into a blind tasting. I’ve drank plenty of light beer in my day, but it’s been awhile since I drank them with any regularity. I’m curious if this is cleaner and more premium than Bud Light, Miller Light or Coors Light. How does it compare to craft light lagers like Night Shift Night Light or Samuel Adams American Light?

On it's own any macro lager drinker can enjoy this. If I brought this to the beach or golf course I wouldn't hate it either.