When I worked for Muntons’ since closed US Sales Office, almost all of my efforts were to grow our presence in the craft beer market. I did exhibit and speak at some homebrew events, most notably Homebrew Con, but otherwise I didn't focus too much on the homebrew side of the business.
One homebrew-related project I spearheaded that never really got off the ground was a range of recipe kits for the American market using Muntons range of malt extract. As opposed to hopped extract kits, these kits are the type of recipe kits an American brewer would buy at a local homebrew shop.
The "iconic" Red Can Range. |
The kits would have included a mix of liquid and dry extract, most would included steeped specialty malt or grains for a partial mash, as well as hops and style-specific dry yeast.