Friday, January 2, 2026

12x12 Market Basket More for Your Dollar Lager

Beers included: Market Basket More for Your Dollar Lager, or is it just Market Basket Lager?

Purchase date: 6 December 2025

Purchase price: $12.99

Initial impressions

As much as I respect the business Market Basket runs, we don't shop there for one simple reason. As Yogi Berra once said, "Nobody goes there, it's too crowded".

This skid was in a store five days after packaging.

If you do not live in New England, it is hard to explain the kind of following the grocery chain Market Basket has. With it's slogan "More for Your Dollar", Market Basket is known for it's low prices, how well the company takes care of its employees, and the terminally squabbling DeMoulas family that owns it all. The first two items lead to the store having as loyal of a following as any store I can think of. That loyalty extends to Market Basket's house brands as well. When More for Your Dollar Lager launched it was a bit of a sensation. I kind of wish I got my hands on some sooner.