Wednesday, June 5, 2019

Brew Day: OG Sam Summer (29B Fruit and Spice Beer)


Ten years ago the legendary "Rock of Boston" WBCN went off the air. When it happened it was a bit of a shock to me. Toward the end of its run, I had taken my first cubicle job where I could listen to music at work, and rediscovered the station. 'BCN felt like it would be around forever. That was what my dad listened to in the car when I would tag along with him to jobs. My uncle Mike grew up on 'BCN in the '70s, and stayed with the station all through the '90s as they continued to play new artists as opposed to growing with their original audience. During my formative years the station played the bands I loved to listen to in high school and college.

Nice of Boston Beer to so perfectly describe the recipe!

Essentially the station changed formats and became a sports radio station. The morning DJs Toucher and Rich stayed on after the format change. I remember at that time Rich Shertenlieb of Toucher and Rich comparing WBCN to a restaurant everyone said they loved, but not enough people went to anymore to keep in business.

Samuel Adams Summer Ale was one of my formative craft beers. Not only was it one of the first craft beers I can remember really loving, I have so many fond memories associated with Sam Summer. As I think about those memories, most of them were in the late 2000s and early 2010s. Since that time there has been an explosion in the number of beers and craft breweries. To say nothing of New England IPA.